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ENTERGRAM OPERATIONS GUIDE

Run Telegram sales and support as an accountable team

A practical handbook from first setup to daily queues, broadcasts, tickets, analytics and controlled automation. Follow it in order for a new workspace or jump directly to the job you need.

New workspace? Follow chapters 1–12 in order. Already operating? Start with the daily queue, broadcasts, support handoffs or coaching chapter you need. Every chapter ends with a concrete outcome so progress is measurable, not merely complete.

12 chaptersNew workspace + daily operationsEnglish handbook
01

START HERE

Your first 60 minutes in Entergram

Build one useful operating loop before inviting the whole team: connect an account, remove noise, add three fields, save one view and work twenty real chats.

Chapter outcomeA focused inbox in which every active conversation can have a stage, owner and next action.

The minimum viable workspace

  1. Connect one Telegram account and wait for the initial chat sync to finish.
  2. Exclude bots, dead groups and personal conversations that should not appear in the CRM or analytics.
  3. Create three custom columns: Stage (Select), Owner (Select) and Next step (Date).
  4. Apply those fields to twenty real chats. This validates the schema before you scale it.
  5. Filter to the conversations that matter today and save the result as My morning queue.
  6. Only then invite teammates, share the view and set workspace permissions.

What lives where

ObjectUse it forSource of truth
Telegram accountThe identity that reads and sends messagesTelegram session connected to a seat
ChatThe customer or group conversationTelegram, enriched by Entergram
Custom fieldStage, owner, segment, value or next stepEntergram workspace
TicketAssignable work that must be tracked to resolutionEntergram Tickets
ViewA repeatable table or board configurationPersonal or shared workspace view
Telegram folderPersonal inbox organization that also appears in TelegramTelegram
02

FOUNDATION

Accounts, seats and permissions

A seat is a person in the Entergram workspace. A Telegram account is a connected identity. Connect accounts only to the seats that are authorized to operate them.

Chapter outcomeEvery teammate has the right accounts, the right role and no accidental access to personal conversations.

Choose the account model before inviting people

ModelHow to configure itBest for
Personal accountEach member connects their own Telegram login to their seat.Sales, partnerships and founder-led outreach
Shared service accountThe same Telegram login is deliberately connected to each operating seat.Support, community and shared coverage
Operations monitorOnly authorized employee accounts are connected to a manager seat.Coaching, QA and regulated review

Verify the connection and member limits

Annotated Entergram Accounts and Seats and Members settings
Accounts are Telegram connections; Seats & Members controls people, roles and connection capacity. The annotations identify MCP account scope, chat exclusions, connection limits and the connect-for-member control.
  • Confirm the account shows Live Sync Ready.
  • Use Exclude chats to remove conversations from CRM, analytics and contact syncing.
  • Read TG Limit as used / allowed connections, not as a message limit.
  • Set member permissions before enabling ticket editing, message deletion or exclusion management.
03

DAILY OPERATIONS

Run the daily conversation queue

The raw chat list is not the workflow. First reduce noise, then choose only the columns and conversations needed for the job.

Chapter outcomeA table that answers: who is this, what is happening, who owns it and how long have they waited?

Read the Messages table as an operating surface

Entergram Messages table showing a focused private-chat queue
The Messages table puts view state, account scope, operational columns and the conversation queue on one readable surface.
  • Use Accounts to decide which Telegram identities are in scope.
  • Use chat type and folder filters to remove irrelevant conversations.
  • Keep time-sensitive columns such as Last message, Unread count and Counter visible.
  • Exclude chats that should never influence customer analytics.

The daily inbox hygiene rule

SignalOperator action
Unread and customer waitingReply, assign or create a ticket
No ownerAssign an owner before the conversation leaves the morning queue
No next stepAdd a date or reminder
Not business-relevantExclude it instead of repeatedly filtering it out
04

CRM SETUP

Create columns, labels and a simple pipeline

Custom columns move operating context out of memory and spreadsheets. Start with fields that change a decision, filter or handoff.

Chapter outcomeA small shared schema with reliable coverage and one Select field that can power a Kanban board.

Create the first column

Entergram columns and sorting panel with metadata, special and custom fields
The Columns panel separates built-in metadata, calculated signals and custom fields, with the Add column controls visible beside them.
  1. Open Messages → Columns.
  2. Choose Add column and name it Stage.
  3. Select the Select type so the values can be filtered, grouped and used as board lanes.
  4. Add a short option list such as New, Qualified, Proposal, Won and Lost.
  5. Save, then fill the field for twenty live chats before creating another column.

Apply labels to many chats at once

Messages table annotation pointing to the row checkbox used to reveal bulk actions
Bulk controls are intentionally hidden until at least one chat is selected. The row checkbox, or the header checkbox for the current page, reveals the selection toolbar.
  1. Tick one or more chat checkboxes, or use the header checkbox for the current page.
  2. In the selection toolbar choose Add fields.
  3. Choose the Multi-select label column and the label to apply.
  4. Check the selected count, confirm the change and review a sample row.
  5. Use Remove fields to clear a label from the same audience.
05

WORK QUEUES

Build views for roles, not features

A view is a saved operating question: what is in scope, which columns matter, how work is sorted and whether it is displayed as a table or board.

Chapter outcomeA shared morning queue and one board whose lanes represent a real process.

Build the morning queue

Entergram saved view menu showing filters, sorting, columns, accounts and folders
The saved-view menu is a compact audit of everything shaping the queue: layout, filters, sort order, visible columns, accounts and Telegram folders.
  1. Choose Accounts and Telegram folders in scope.
  2. Add filters for the customer segment or waiting state.
  3. Show only the columns needed to decide the next action.
  4. Sort the longest-waiting conversations first.
  5. Save the configuration and share it with the workspace when it is a team workflow.

Create the first Kanban board

  1. Switch the saved view from Table to Board.
  2. Group by the Stage Select column.
  3. Drag a chat between lanes to update its Stage value.
  4. Keep a No value lane visible until field coverage is complete.
  5. Save the board state back to the shared view.
Use table when…Use board when…
You need scanning, sorting or bulk edits.You need to move work through visible stages.
You are auditing field coverage.The team runs a standup around ownership or stage.
06

BULK OPERATIONS

Use Telegram folders and bulk actions safely

Folders organize the Telegram account itself. Custom fields organize the shared CRM. Bulk actions let operators update both without opening every chat.

Chapter outcomeA repeatable way to move, label, pin, mark or exclude a controlled set of conversations.

Choose the right organizing tool

NeedUse
The organization should also appear in the Telegram appTelegram folder
The team must share, filter and report on the valueCustom field
A temporary audience for one sendSaved view or selected rows
A unit of work with an owner and statusTicket

Bulk-action runbook

  1. Filter first so the audience is explainable.
  2. Select rows and verify Selected n of total.
  3. Choose one action: Mark read, Pin, Folder, Add/Remove fields, Broadcast or Exclude.
  4. Read the confirmation carefully; folder changes modify Telegram itself.
  5. Audit the result in the table or Analytics → Log history.
07

OUTBOUND

Send a safe, personalized broadcast

A broadcast is an accountable background job, not a copy-paste blast. Build the audience deliberately, preview resolved variables and start with a small batch.

Chapter outcomeA reviewed campaign with a known audience, resilient personalization and measurable delivery.

Build the audience

Entergram broadcast audience builder with account and folder exclusions
The audience builder starts with eligible chats in the selected accounts and lets the operator exclude protected Telegram folders before review.
  1. Filter the Messages view or select the exact chats.
  2. Click Broadcast in the toolbar.
  3. Choose the sending account.
  4. Exclude internal, paying, muted or other protected Telegram folders as needed.
  5. Review the recipient count before composing.

Compose, preview and queue

Entergram broadcast message composer with formatting and personalization controls
The composer keeps formatting, variables and attachments together so the message can be checked before it reaches the final review.
  • Prefer {{first_name}} to {{username}} because usernames may be missing.
  • Write the sentence so an empty variable cannot break it.
  • Preview at least two real recipients and check attachments.
  • Start with roughly twenty recipients, then expand after checking delivery.
  • The job runs in the background; use History to pause, resume, cancel and review engagement.

Review timing and queue the send

Entergram broadcast review showing recipient count, timing and background-send controls
The final review makes recipient count, estimated duration, pacing and the background-send action visible before the job is queued.
  1. Confirm the recipient and group counts.
  2. Read the estimated duration and keep Telegram pacing enabled.
  3. Recheck variable warnings and the final preview.
  4. Choose Send in Background only after the audience and message have both been reviewed.
  5. Open History after launch to watch delivery and stop the job if the audience or content is wrong.
08

SUPPORT OPERATIONS

Create tickets that survive a handoff

Create a ticket when a conversation becomes assignable work that must survive beyond the chat. Link the chat, and when possible create it from the triggering message so the source message ID is preserved.

Chapter outcomeEvery escalation has an owner, priority, status, linked chat and exact source message.

Create a ticket from the message that triggered the work

Entergram New Ticket form with title, linked chats, assignment, priority and custom fields
The New Ticket form exposes the fields the next operator needs. Creating it from a message also stores that message as the ticket source, even though the source is not shown in this create-form capture.
  1. Open the triggering Telegram message and choose Create ticket from its action menu.
  2. Write a short outcome-based title and enough description for the assignee to act.
  3. Verify the Linked Chat and Source Message. The source records the exact incoming or outgoing message and its Telegram message ID.
  4. Set priority, assignee, due date and any required ticket custom fields.
  5. Submit into the correct starting status rather than defaulting everything to Open.

Operate the ticket to resolution

Entergram ticket queue showing priority, linked chats, status and assignee
The Tickets queue makes priority, source conversation, status and ownership scannable without opening every record.
MomentExpected action
TriageConfirm source context, priority, assignee and SLA.
WorkUse comments for internal decisions; keep customer messages in the linked chat.
HandoffUpdate status and assignee; record the reason in a comment.
CloseConfirm the customer outcome, then close. Closed tickets are read-only until reopened.
09

RESPONSE SYSTEM

Templates, reminders and team collaboration

Speed should come from repeatable response patterns and explicit follow-up, not from rushing or relying on memory.

Chapter outcomeThe top recurring replies are templated and every waiting commitment has a reminder, ticket or next-step date.

Create five templates before fifty

  • Create templates for the five answers the team repeats most.
  • Give each one a memorable slash command.
  • Keep the template specific enough to help but editable enough to sound human.
  • Use internal comments for teammate context; never place internal notes in the customer composer.

Choose the right follow-up mechanism

SituationUse
You personally need a nudgeReminder
A shared customer commitment must be completedTicket
A pipeline milestone has a dateNext step custom field
A teammate needs context but no actionInternal comment
10

MEASUREMENT

Turn reporting into a coaching loop

Analytics is useful when it changes staffing, coaching or process. Begin with response health, then move from overall trends to account, seat, custom-field and ticket detail.

Chapter outcomeA weekly review with a baseline, an identified risk and one named improvement action.

The weekly operating review

Entergram Workspace Analytics overview with response and workload metrics
The overview combines period controls, message health, response rate, first reply time and workload signals for a weekly review.
QuestionWhere to look
Are customers waiting too long?Response rate and first-response time
When should coverage change?Activity heatmap
Which identity carries the workload?Telegram account breakdown
Which teammate needs support?Seat performance
Is the CRM schema being used?Custom-field coverage
Where does support work stall?Ticket status, SLA and resolution analytics

Interpret response rate correctly

Find support bottlenecks without misreading the time range

Entergram ticket analytics with backlog, SLA and flow trend
Ticket analytics separates all-time open backlog from period-based flow and SLA metrics; the scope note above the cards explains which figures follow the selected range.
  • Read Open Backlog as the work still open today, not only tickets created in the selected dates.
  • Use the flow trend to see whether resolved work is keeping pace with new tickets.
  • Break down by status, priority and assignee only after confirming the same date scope.
  • Leave the review with one named owner and one process change rather than a list of unexplained metrics.
11

CONTROLLED AUTOMATION

Use MCP for repeatable operations

MCP lets an authorized AI client work with the same accounts, chats and fields available to that connection. Start read-only, make the audience explainable and require review for writes.

Chapter outcomeOne trusted routine that saves time without sending messages or changing records unexpectedly.

The automation maturity ladder

LevelExampleControl
AskWhich qualified leads have no next step?Read-only
ReviewDraft a bulk label change for these chats.Human approves audience and values
RoutineEvery Friday prepare a coaching digest.Scheduled, no writes
Approved workflowUpdate unambiguous CRM matches.Narrow scopes, logs and exception queue

Useful starter instructions

  • List chats with no owner and no next step; do not modify anything.
  • Propose which chats should receive the VIP label and explain the evidence.
  • Draft tickets for unresolved product failures, preserving the linked chat and source message.
  • Prepare a broadcast audience from the Paying segment, excluding Internal and Do not contact; do not send.
  • Summarize response risks by seat and cite the conversations used as evidence.
12

OPERATING RHYTHM

Roll out in 30 days, then run a fixed cadence

Adoption becomes durable when the team can see a measurable improvement and every recurring review has an owner.

Chapter outcomeA shared weekly cadence with clean queues, reliable field coverage, accountable tickets and controlled automation.

Thirty-day rollout

PeriodFocusEvidence of progress
Days 1–7Accounts, permissions, exclusions and first saved viewEvery active conversation has an owner and next action
Days 8–14Templates, reminders, tickets and response baselineWaiting work is visible and assigned
Days 15–21Broadcast pilot and read-only MCP routineSmall reviewed campaign and useful weekly digest
Days 22–30Shared boards, analytics review and one approved integrationHandoffs are structured and reviewable

Recurring operator checklist

  • Daily: clear the morning queue and oldest waiting conversations.
  • Weekly: review response health, unowned chats, stale tickets and field coverage.
  • Before each broadcast: audit audience, variables, exclusions and batch size.
  • Monthly: remove unused fields and views, review permissions and reconnect unhealthy accounts.
  • Quarterly: review automation scopes, account access and whether the operating model still matches the team.