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Sales & growth

Use case: Sales Teams

Put the pipeline where your reps already are

Each rep keeps their own personal Telegram account. The workspace shares the layer above it: stages, fields, reminders and a team performance board.

When deals close in Telegram DMs, a separate CRM is a second system nobody updates. Entergram makes the inbox itself the pipeline, so the record is a by-product of the conversation instead of admin after it.

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Entergram's own measurements: product usage data and our in-app customer survey. Not independently audited.

The operating loop

How Sales Teams run marketing, sales and service on Telegram

Capture
  1. Every rep's account in one inbox

    Managers see the whole book without asking reps to forward screenshots or duplicate anything into another tool.

  2. Import a contact list

    Imported columns become custom CRM fields, usable as filters and as merge tags in outbound messages.

  3. Resolve by username or phone

    Reach a prospect through live Telegram search by username, or by phone number when no username exists.

  4. Tag by source and segment

    Workspace-shared tags separate channels and campaigns so attribution survives past the first reply.

  1. Get every inbound and outbound conversation into one pipeline view.

  2. Move deals through stages without leaving the conversation.

  3. Keep the book warm and see whether the team is actually working it.

How Entergram helps

Telegram Sales CRM

The challenge

Managers cannot see a pipeline that lives inside reps' personal DMs, and reps will not maintain a separate CRM while the conversation is open in front of them. So the forecast comes from a weekly verbal update, deals go quiet without anyone noticing, and a rep leaving takes their entire book of relationships with them.

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How Entergram helps

Entergram keeps each rep on their own real personal Telegram account and shares only the layer above it. Stages, custom fields, tags, internal comments and reminders attach to the conversation, so updating the record is part of working the deal rather than a separate chore. Managers get a filterable view across every connected account and a per-member performance board, without reading individual DMs.

Capabilities

What Sales Teams actually use

Lead management as the specialism · Per-account sharing · Broadcasts and list import · Analytics and team board · MCP across every rep account

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  • Lead management as the specialismPipeline, custom fields and chat context are the core of the product, not a bolt-on. The record lives on the conversation.
  • Per-account sharingEach rep decides which of their accounts are shared with the workspace and which stay private, which is what makes adoption possible at all.
  • Broadcasts and list importImport a list, get its columns as fields and merge tags, and send personalized messages from real accounts spread across several connected identities.
  • Analytics and team boardMessages sent and received, response times, busiest hours and days, plus a per-member comparison on Pro.
  • MCP across every rep accountAuto-populate CRM fields, find and manage leads, and triage the queue with an approved AI assistant.

Setup

How it works

Give each rep a seat · Define the pipeline fields · Work the inbox as the pipeline · Set reminders on every open deal · Review the team board weekly

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01 Give each rep a seat

Every rep connects their own personal accounts and chooses which are shared with the workspace.

02 Define the pipeline fields

Stage, value, owner, next step and close date as custom columns, plus tags for source and segment.

03 Work the inbox as the pipeline

Filter to a stage or an owner, sort by who replied last, and the queue tells you what needs attention.

04 Set reminders on every open deal

Follow-ups fire into the rep's own Telegram so nothing depends on memory.

05 Review the team board weekly

Compare response times and unread counts by member, and export to CSV when reporting needs it.

Integrations

Keep the rest of your stack in sync

Telegram stays the place the conversation happens, while the systems your team already uses stay up to date.

Learn more
  • HubSpot: each chat maps to a HubSpot contact, and custom fields such as stage and owner sync both ways as contact properties. Deals do not sync, and HubSpot-side changes arrive on a sweep every few minutes.
  • CSV and raw analytics export: take pipeline fields and response-time data into the report leadership already reads.
  • Entergram MCP: ask an approved assistant which deals have gone quiet past the follow-up window and draft the next message from the thread's own context.

FAQ

Questions from Sales Teams

Do reps have to hand over their personal account?
No. Each person connects their own personal Telegram account inside the company workspace and chooses per account whether to share it or keep it private. That is the model the product is built around.
Can managers read every DM?
Only for accounts a rep has shared with the workspace. Private accounts stay private to the user who connected them, and the privacy controls can hide usernames and member data even on shared ones.
Does this replace our main CRM?
For teams that sell entirely in Telegram, usually yes. If HubSpot is your system of record, the native integration maps each chat to a HubSpot contact and syncs custom fields such as stage both ways, so reps update one place, not two.
Can we do outbound from here?
Yes. Import a contact list, resolve people by username or phone number, and send personalized messages from real personal accounts with Telegram-aware pacing. Entergram does not build the list or harvest group members.
What happens when a rep leaves?
Shared accounts, the CRM layer, internal comments and history stay with the workspace. Privacy controls limit what can be taken or erased on the way out, and the Slack audit log keeps a copy outside Telegram.
What pipeline stages should we start with?
Only the stages you actually forecast on, for example new, qualified, demo, proposal, negotiating, won and lost, as one stage field. Add a date column for the expected decision and a text column for the next step. Filtering to qualified deals with a decision date this week then gives you the pipeline review without opening a single thread.
How do we catch new leads nobody has replied to?
Sort the inbox by who replied last and every conversation waiting on the team rises to the top. For a view across every rep account, an approved AI assistant connected through the MCP can compute first-reply coverage and response time per account from the underlying message events, so an unanswered lead shows up as a gap in the numbers.
Can a rep get a Telegram notification when a deal moves stages?
In Entergram the stage is a custom field on the Telegram chat itself, so it shows next to the conversation in the inbox rather than in a second system. For the next step, set a reminder on the chat: when it is due, the Telegram reminder bot messages the rep in the app they already have open. If deals live in HubSpot, keep the stage as a contact property, because the native integration syncs it both ways with the chat's stage field. HubSpot deals themselves do not sync.

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