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For agencies, iGaming and trading teams

Telegram sales CRM: one pipeline for every rep and account

Every chat on your team's Telegram accounts becomes a deal with a stage, an owner and custom fields. Up to 100+ accounts on one board, without switching between them. Real accounts, not bots, each on its own proxy.

Works with your personal Telegram account.
+300 clients · 45% faster replies · Zero bans in 6 months · No bots, no phone-switching

Entergram's own measurements: product usage data and our in-app customer survey. Not independently audited.

Pipeline mechanics

How a Telegram conversation moves through your sales pipeline

Five steps from the first message to a closed deal, all on the personal accounts you connect, never on a bot.

  1. Each rep connects their own Telegram account, or the team shares one. Every account runs through its own proxy. Chats from all of them land in one table, and the account filter narrows it to the ones you want to watch.

  2. Create a stage column and name the options after your process. On the board each option becomes a lane, and dragging a card sets its stage. Add custom columns for anything else you track.

  3. Assign the chat to the rep who owns the next step. Internal comments carry the context for a handoff, show who wrote them, and never reach the Telegram contact.

  4. Add a reminder with a date and a note. When it is due, it arrives in your Telegram. Save the filters and columns you use every day as a view, such as open deals in Proposal.

  5. Response times, message volume and busiest hours show which deals wait on a reply and which accounts are overloaded. The raw data is downloadable, and mapped fields sync both ways with HubSpot.

Sales problemEntergram mechanismExplore
Deals are spread across personal inboxesOne workspace for every connected account, a stage column and saved viewsWorkspaces
Nobody knows who owns the next stepChat assignment, internal comments and follow-up remindersLead management
Managers cannot see where replies are slowResponse times, message volume and busiest hours by accountAnalytics
HubSpot is the system of recordTwo-way sync between custom fields and HubSpot contact propertiesHubSpot integration

Features

What the sales CRM runs on

Each part of the pipeline has its own page with the details.

Telegram Lead Management: Inbound Leads, Pipeline and Follow Telegram lead management in one CRM: turn every inbound message into a tracked lead with Stage columns, tags, reminders and personalized broadcasts. Learn more

Every inbound Telegram message lands in the workspace as a tracked lead, instead of sitting unread in someone's personal app. From there you run it with CRM features: custom columns for Stage and Priority, tags for segments, reminders delivered to your Telegram, personalized broadcasts for outreach, and an activity log for the audit trail. Every chat has a built-in Assignee, so each lead has an owner. You build the pipeline from columns you define, so the stages match how your team sells.

Run your whole sales pipeline from your inbound Telegram chats

Every inbound chat arrives in one inbox instead of scattered across personal phones, so no lead goes unanswered. Turn that list into a pipeline you can actually move. Add a Stage column (Lead → Qualified → Demo → Proposal → Won → Lost) plus Priority, ARR and Last contact, set the Assignee on each chat, then sort and filter to see who's stuck. Tag chats by segment, drop a reminder the moment you promise a follow-up (the reminder bot pings your Telegram on time), and when you send a launch broadcast, flip every recipient's stage in the same click. Prefer a board? Switch the table to Kanban: the lanes come from a single-select column such as Stage, so dragging a card moves the lead. Add Priority and Due-date columns and the same board works as your team's task list.

  • Inbound lead capture: Every inbound message across every connected account lands in one inbox. New chats surface as untagged leads you can assign, stage and answer before they go cold.
  • Pipelines as select columns: Create a Stage column (Lead → Qualified → Demo → Proposal → Won → Lost), each option with its own color. Sort and filter by stage, and bulk-update many leads with one action.
  • Outreach via personalized broadcasts: Use {{name}} or {{first_name}} for personalization (note: {{username}} only resolves in private chats). Templates with attachments. Sends are paced for Telegram and spread across accounts, each on its own proxy.
  • Follow-ups via the reminder bot: Drop a reminder on a chat when you commit to a follow-up. The reminder bot delivers it into your Telegram at the due time, so the next step never slips.
Telegram Workspaces One Telegram workspace for your team: columns, tags, tickets and templates are shared, while messages stay private unless you choose to share an account. Learn more

Your team shares the CRM: custom columns, tags, tickets, templates, reminders and internal comments mean the same thing for everyone. Messages stay private. Each person only sees chats from the Telegram accounts they connected, unless you choose to share an account with the workspace. Support teams usually share one account, so customers always write to the same name. Sales reps usually keep their own. Every chat has an Assignee, and you can hide client usernames and group member lists and block message edits and deletions, so your clients stay when an employee leaves.

The CRM is shared. The messages are not.

Each person sees chats from the Telegram accounts they connected, and nobody else's DMs. You decide per account: share it with the workspace, or keep it private to one person. What everyone shares is the CRM layer on top: custom columns, tags, internal comments, tickets, reminders, templates and the activity log. The team stays in sync without reading each other's messages.

  • Seat-based team model: One free Owner slot, plus Basic seats (€29/seat) or Pro seats (€39/seat). Each seat includes 5 Telegram accounts. Pro seats add analytics and the public API for that member.
  • Three roles: Member, Admin and Owner. Owners buy seats and manage billing. Admins manage members, custom fields, ticket SLA and API keys. Members read and write field values.
  • Protect the client list: Hide client usernames and group member lists from teammates, and stop them editing or deleting messages. Your clients stay when an employee leaves.
  • Internal comments per chat: Threaded notes your Telegram contact never sees. Useful for handoffs ("customer's card failed 3DS, EU card"), so the next teammate has context without asking again.

When the whole team answers from one account

Workspaces support two ways of working, and most companies run both. A support team usually answers from one Telegram account that several people work, so customers always write to the same name. A sales or BD team usually gives each person their own account inside the company workspace, because a lead expects to hear from the person they met. The choice is made per account: share it with the workspace, or keep it private to one user.

Either way the CRM layer is shared. Every chat has an Assignee picked from your teammates, internal comments carry the handoff, and tags and custom columns mean the same thing for everyone. The guide below walks through the shared-account setup in detail, including chat assignment, so two people do not answer the same customer.

Why sales teams run their Telegram pipeline in Entergram

Built on the real accounts your reps already sell from, not on a bot.

  1. Every account in one pipeline: up to 100+, with no switching.

  2. Handoffs keep their context: owner, comments and reminders sit on the chat.

  3. The pipeline stays with the company: hide usernames and block edits and deletions.

Custom columns

Your deals already happen in Telegram chats

Your reps sell from their own Telegram accounts, often several each, on phones nobody else sees. The pipeline lives in their heads, so when a manager asks where a deal stands, someone scrolls. Entergram connects those accounts to one workspace, up to 100+, and every conversation becomes a row the team can track.

Learn more

The pipeline is a stage column you define, with options such as Qualified, Demo, Proposal, Won and Lost. Switch the table to a board and each stage becomes a lane. Drag a chat and its stage changes everywhere. Add custom columns for anything else your process records, set an owner, and the chat stays one click away.

Entergram mirrors Telegram directly, so a rep can keep replying in the Telegram app and switch to Entergram at any point without losing anything.

Looking for the full Telegram CRM platform? This page covers how sales teams run one shared pipeline on it.

Team control

Reps work the deals. The company keeps the relationships.

When a rep leaves, the conversations should stay. Workspace admins can hide usernames, hide group member information, and stop members from editing or deleting messages, so a pipeline built on personal accounts cannot be quietly copied out or wiped. Each account can be shared with the workspace or kept private to one person.

Learn more

If your company reports from HubSpot, you do not have to pick one system. Each Telegram chat maps to a HubSpot contact, and Entergram custom fields sync both ways with contact properties. Edits in Entergram push immediately; changes made in HubSpot arrive on a sweep every few minutes. Deals, companies, messages and notes do not sync.

Why the pipeline has to sit on the real account

Many Telegram CRMs are built on the Bot API. A bot cannot start a conversation, so it only sees people who wrote to it first. The deals your reps run from their own accounts never pass through it.

Learn more

Entergram connects the personal accounts themselves. A stage change, a comment or a reminder sits on the same chat history as every earlier message with that contact, and your messages arrive from a named person, not from a system.

Bot APIEntergram, real accounts
Which chats the pipeline coversOnly people who started your botEvery chat on every connected account
How your messages arriveVisibly from a botIn a normal chat, from a named account
Accounts in one viewOne bot token100+ personal accounts, each on its own proxy
Where stages and notes liveWherever the bot stored themOn the conversation, in the shared workspace
When a rep leavesTheir own chats leave with themPrivacy controls keep the conversations with the company

A longer treatment of the tradeoff is in Telegram bot vs Telegram CRM.

Who sells this way

Built for sales teams whose market already lives on Telegram

Selling over Telegram is normal practice in a handful of industries. These are the teams that tend to run many accounts rather than one.

Learn more

Inside Telegram

The pipeline stays inside Telegram, folders included

A CRM that sits beside Telegram leaves your reps keeping two systems in step. Entergram mirrors Telegram directly, so a rep can answer from the Telegram app on a phone and open the same chat in Entergram a minute later with nothing lost either way.

Learn more

It also writes back into Telegram. From the CRM you can add a chat to the account's own Telegram folders, so the folder setup a rep relies on in the app keeps matching the pipeline. A group ownership view shows which connected account owns which group or channel, which matters once ten reps each sit in a hundred groups.

A bot-based tool cannot do either. A bot has no folders and no view of the chats your account already has; it only sees people who wrote to the bot first.

New to the category? Start with what a Telegram CRM is and how it differs from a bot.

Before you compare prices

What a missed Telegram follow-up costs, in four formulas

Price the leak before you price the tool. Four losses cover it, and every input comes from your own last 90 days of chats rather than a benchmark.

Learn more
LossMonthly formulaWhere the input comes from
LeakL × F × C% × ACVF: share of leads whose last message was theirs and never got an answer
Response timeL × R × C% × ACVR: share of leads who replied but went cold because your reply came late
ReworkN × H × 4 × hourly costH: hours per rep per week spent copying chat details into a spreadsheet or another CRM
AttributionPaid acquisition × A%A%: share of spend you cannot tie to a closed deal

L is monthly inbound Telegram leads, C% your close rate over the last 90 days, ACV the first-year value of a closed deal and N the number of reps on the Telegram motion. Count F yourself: open last quarter's chats and mark every lead where the final message is the customer's.

Rework is the only line that shows up on a report, so it tends to run the budget conversation. The leak is usually the largest and never appears anywhere.

Entergram works on the first two lines. Response-time analytics show which chats are waiting on a reply, by account, and a reminder brings a promised follow-up back to your Telegram when it is due. Put your own recovery estimate against the Pro price of €39 per seat per month.

What the Telegram pipeline does not do

There are no deal amounts, weighted pipeline totals or revenue forecasts. The pipeline is a board grouped by a stage column you define, plus the custom fields you add. Teams that forecast keep doing it in HubSpot or their own reporting. The HubSpot sync covers contacts and their properties only: no deals, companies, tickets, messages or notes, and changes made in HubSpot arrive every few minutes rather than instantly.

Learn more

Following up is fine. Filter the pipeline by stage or any custom field, write one message, and each person gets their own personalized copy from the account that owns the chat, for example a pricing update for everyone in Proposal. If your contacts sit in a spreadsheet, import it and the columns become custom fields. Send mechanics, pacing and limits are on the Telegram broadcast tool page.

Cold outreach is not. Entergram is built for people who already have a reason to hear from you. It does not harvest members from groups your accounts have not joined, and it does not sell contact data. Connecting more accounts does not make messaging strangers safe.

And if email, voice or web chat matter more to you than Telegram, or all you need is a bot for opt-in announcements, a different kind of tool will serve you better.

FAQ

Telegram sales CRM: FAQ

How does a Telegram chat become a deal in the pipeline?
Every conversation on a connected account already appears in the workspace. Give it a value in your stage column and it shows up in that lane on the board. There is no import step and no bot in between: the pipeline is built on the same chats your reps are already having.
Can I track deal amounts or forecast revenue?
Not as a built-in feature. The pipeline is a board grouped by a stage column you define, and custom fields hold the details your process needs. Entergram does not calculate deal totals, weighted pipeline or revenue forecasts. Teams that forecast keep doing it in HubSpot or their own reporting.
How do reps hand a deal to a colleague without losing context?
Assign the chat to the teammate who owns the next step. Internal comments sit beside the conversation, show who wrote them and are never sent to the Telegram contact, so the new owner reads the history before replying. A reminder on the chat pings you in Telegram when a promised follow-up is due.
Can a manager see how fast the team replies?
Yes. Messaging analytics show messages sent and received, response times, and the busiest hours and days, by account. The raw data is downloadable, and through the MCP an AI client can answer questions that no built-in report covers.
Does it work alongside HubSpot?
Yes. A workspace owner or admin connects HubSpot, and each chat maps to one HubSpot contact. Custom fields sync both ways with contact properties, and a mapping wizard can create the properties for you. Deals, companies, tickets, messages and notes are not synced.
Is this a cold outreach tool?
No. Entergram is built for the conversations your team is already having with leads and customers. You can send one personalized message to many existing chats, for example a follow-up to everyone in one stage, but it is not designed for messaging strangers. It does not harvest members from groups and does not sell contact data.
Do reps have to stop using the Telegram app?
No. Entergram mirrors Telegram directly, so a rep can reply in the Telegram app and switch to Entergram at any point. Nothing gets lost in between, and the stage, owner and comments stay on the chat.

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