Comparison
HubSpot is a serious CRM: pipelines, forms, sequences, marketing automation and reporting few tools match. It has no Telegram channel of its own, only Marketplace apps. Entergram works on the personal Telegram accounts where your deals happen, 100+ of them in one inbox, and its native HubSpot integration maps every chat to a HubSpot contact.
Content review: 31 October 2026 · Publisher: Entergram. Paid placement: none. Check official sources
Quick verdict
If your revenue comes from forms, email sequences and scheduled calls, HubSpot is the better system of record and nothing here should talk you out of it. If your deals live in Telegram DMs and group chats, HubSpot alone holds a contact record that never sees the conversation. Most Telegram-led teams keep HubSpot and add Entergram for the chats.
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Comparison
How HubSpot and Entergram compare when the pipeline runs through Telegram.
| HubSpot | Entergram | |
|---|---|---|
| Telegram connection | No built-in channel. Marketplace apps on HubSpot's custom channels (Professional or Enterprise hubs) | Your real Telegram accounts, connected by QR code or phone number |
| Accounts in one place | Depends on the Marketplace app | 100+ Telegram accounts in one inbox; filter by account instead of switching |
| Where records come from | Forms, email, imports, calls and integrations | Conversations: every chat is already a record |
| Existing chat history | Only what an app or import brings in | Your chats are there from day one, read live from Telegram |
| Group chats | No group object in the CRM | Groups as records, with custom columns, tickets and which account owns which group |
| Telegram outbound | Depends on the app; a bot cannot message first | Message anyone your account can message, plus personalised broadcasts from your own accounts |
| Pipeline management | Deep deal pipelines with forecasting and revenue attribution | Pipeline stages as custom columns on chats, built for chat-led sales |
| Custom fields | Extensive custom properties across objects | Custom columns on chats and tickets: dropdowns, dates, checkboxes, assignees |
| Ticketing | Service Hub ticket pipelines across channels | Tickets raised from a specific Telegram message, with an SLA deadline |
| Data protection from your own team | Roles and record permissions | Hide usernames and group members; block Telegram message edits and deletions |
| Analytics | Excellent revenue and marketing reporting | Messages sent and received, response times, busiest hours and days; raw data downloadable |
| Marketing automation | A core strength: email, ads, workflows, landing pages | Out of scope, beyond Telegram broadcasts |
| AI | Breeze AI features across hubs, by tier | One MCP connection for every account on your seat, plus a REST API, included in Pro |
| Working together | Receives contacts and field values from Entergram's HubSpot integration | Native HubSpot integration: each chat maps to a contact, custom fields sync both ways |
| Entry price | Free and Starter tiers; Telegram apps need a Professional or Enterprise hub | Basic €29 per seat per month, Pro €39; 3-day free trial, no card |
| Onboarding fee | One-time Professional Onboarding fee on Professional purchases | None |
| Self-hosting | Cloud only | Available on the Enterprise plan |
HubSpot models a contact and relies on someone logging the activity. On Telegram nobody does: the deal moves in a DM at 11pm and the CRM never hears about it. In Entergram the chat is the record, so stage, owner, lead source and next step sit on the conversation itself.
Entergram's HubSpot integration maps every chat (DMs, groups and channels) to one HubSpot contact and syncs your custom fields both ways. Entergram edits reach HubSpot straight away; HubSpot edits come back within a few minutes. Messages and notes are not synced.
In crypto, trading, agency and wholesale work, the deal happens in a group with three people from each side. HubSpot has no object for that. Entergram treats the group as a record you can assign, give fields, raise tickets in and report on.
A HubSpot seat maps to a person. A Telegram sales team maps to a set of accounts. Entergram runs 100+ in one inbox, each on its own proxy, and keeps the contact list with the company by hiding usernames and blocking message edits and deletions.
The core difference
HubSpot and Entergram are both CRMs, but they disagree about where customer data starts. HubSpot assumes it arrives through channels you control. Entergram assumes it arrives as messages in Telegram, and builds everything around capturing that, then hands the structured result to HubSpot.
HubSpot's inbox covers email, live chat, Facebook Messenger, WhatsApp and forms. Telegram is not on that list. It arrives only through Marketplace apps built on HubSpot's custom channels, and custom channels need a Sales Hub or Service Hub Professional or Enterprise subscription.
Those apps differ. Some, such as Resonate's Telegram Integration, connect a bot, and a bot cannot message a person first, cannot read group messages from before it was added, and by default sees only commands and replies to it inside groups. NisWire connects a personal account with your phone number and login code. Automation platforms such as Zapier, Make or n8n can also move messages across.
Whichever you pick, the conversation is worked inside HubSpot as a channel, one account at a time. Entergram starts from the other end: the accounts and their chats are the workspace.
In Entergram, connecting an account creates a workspace where every chat is already a row: the person or group, their handle, the conversation, who on your team owns it, and whatever custom columns you define. Nothing has to be logged, because nothing was ever outside the system.
Teams usually build a small set of columns (stage, lead source, deal size, next step, follow-up date) and work the list like a pipeline. Because the columns live on the chat, opening a record means opening the conversation. Lead management covers the mechanics.
The part that surprises people coming from HubSpot is history. On day one you have every earlier conversation, including deals from eighteen months ago, because Entergram reads the account itself.
Entergram has a native HubSpot integration, set up over OAuth by a workspace owner or admin. Every chat, whether a DM, a group or a channel, maps to one HubSpot contact, matched by Telegram ID or username with a conflict policy you choose. A mapping wizard can create the HubSpot properties for you.
Custom fields sync both ways with contact properties: Entergram edits go to HubSpot immediately, and HubSpot edits come back on a sweep every few minutes. It syncs contacts only (no deals, companies or tickets), and messages and notes stay in Entergram. For anything beyond that, the REST API and the Make.com app are there.
HubSpot's marketing automation is in a different league: email sequences, landing pages, forms, ad attribution, lifecycle stages and revenue reporting a chat-first tool should not attempt. Its forecasting, quoting and workflow engine are mature, and it is the integration hub of most B2B stacks.
Entergram does not replace any of that. It fills the part of HubSpot that stays empty for Telegram-led teams: the conversation.
A Telegram sales team runs a set of accounts: a founder's personal handle that carries the relationships, a company support handle, regional numbers, sometimes one account per market.
Entergram models that directly: five accounts per seat, extra ones at €5 per month, 100+ in one inbox, each on its own proxy with a dedicated IP. Each account is shared with the workspace or kept private, so connecting a founder's account does not expose private chats. Managing ten accounts without getting banned covers the operational rules.
HubSpot's Breeze AI works on what HubSpot holds. If a Telegram conversation never reached it, AI cannot recover the context.
Entergram's Telegram MCP connects Claude, ChatGPT, Perplexity or Gemini to every account on your seat with one login: summarise a group before a call, fill CRM columns from what was said, open a ticket, send a follow-up from your account. It is included in Pro; see auto-filling CRM fields with MCP for a worked example. Fields the AI fills can then sync to HubSpot through the integration.
Cost
HubSpot's list price is only part of the number: Telegram apps need a Professional or Enterprise hub, Professional purchases carry a one-time onboarding fee, and the Telegram app is billed by its own vendor.
| HubSpot | Entergram | |
|---|---|---|
| Entry plan | Free and Starter tiers, without custom channels | Basic: €29 per seat per month (€290 per year) |
| Tier needed for Telegram apps | Sales Hub or Service Hub Professional or Enterprise | Pro: €39 per seat per month (€390 per year) |
| One-time fees | Professional Onboarding fee on Professional purchases | None |
| Telegram channel | A Marketplace app, billed by its vendor | Included: five accounts per seat, then €5 per extra account per month |
| HubSpot sync | Not applicable | Native HubSpot integration |
| Telegram analytics | Not available | Included in Pro |
| AI | Breeze features, by tier | MCP and REST API included in Pro |
A five-person sales team
Five Entergram Pro seats cost €2,340 per year, cover up to 25 Telegram accounts, and include tickets, analytics, the API and the MCP, with no onboarding fee.
If you already pay for HubSpot, the honest comparison is not either-or: keep HubSpot for marketing, sequences and forecasting, and let Entergram own Telegram and sync contacts and fields across. HubSpot prices vary by region, seat type and contract, so check its pricing page for your numbers.
HubSpot terms were checked on hubspot.com on 31 October 2026 and vary by region, promotion and contract. Entergram's plans are on our pricing page.
Honest recommendation
For most companies this is not either-or. The question is which system holds the conversation, and that depends on where the relationship happens.
Switching
The usual pattern is not a migration. HubSpot stays the system of record for marketing and forecasting; Entergram becomes the working surface for Telegram and syncs contacts and fields across.
Connect each rep's Telegram account by QR code or phone number. Every chat, group and channel is there straight away. Five accounts are included in each seat.
Create custom columns for stage, lead source, deal size and next step so a chat moves through the same funnel your HubSpot deals follow. Keep the words identical so the mapping is obvious.
Choose which accounts are shared with the workspace and which stay private, and turn on the privacy controls you need. Founders usually keep their own account private.
A workspace owner or admin connects HubSpot over OAuth and maps Entergram custom fields to contact properties; the wizard can create missing properties. Pick how conflicts are resolved.
If you used Zapier or a bot app to copy Telegram messages into HubSpot notes, turn it off once contacts and fields sync through the integration.
HubSpot keeps forecasting and revenue reporting. Entergram covers response times, message volume and busiest hours across the accounts your team runs.
Connecting an account gives Entergram read and send access to Telegram; disconnecting leaves the chats untouched. See the security page for details.
FAQ
Practical guides
Claims about HubSpot reflect its public pages as checked on 31 October 2026. Verify current terms with the vendor.
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