Comparison
HubSpot is a serious CRM — pipelines, forms, sequences, marketing automation and reporting that few tools match. What it does not have is a Telegram channel. Every Telegram connection for HubSpot runs through Zapier, a marketplace app or a custom build, and all of them end at a bot. Entergram works directly on the personal Telegram accounts where your deals actually happen.
Quick verdict
If your revenue motion is forms, email sequences and scheduled calls, HubSpot is the better system of record and nothing here should talk you out of it. If your deals live in Telegram DMs and group chats — which is normal in crypto, trading, agencies, dropshipping and most of EMEA and Asia — HubSpot will hold a contact record that is permanently out of date, because none of the conversation ever reaches it.
Comparison
How HubSpot and Entergram compare when the pipeline runs through Telegram.
| HubSpot | Entergram | |
|---|---|---|
| Telegram connection | No native channel. Zapier, a paid marketplace app, or custom code against the Bot API | Your real Telegram account, connected directly over Telegram's user API |
| Personal account support | Not supported at any tier — every route is bot-based | Personal and business accounts are the core object of the product |
| Where records come from | Forms, email, imports, calls and integrations | Conversations — every chat becomes a contact record automatically |
| Existing chat history | Nothing before the integration was built exists in the CRM | Full Telegram history syncs in on connection |
| Group chats | No concept of them — a deal room on Telegram is invisible | Groups and channels are first-class, with tickets and fields on them |
| Outbound messaging | Email sequences and calls; Telegram outbound impossible through a bot | Message anyone your account can message, plus broadcast to segments |
| Pipeline management | Deep, mature deal pipelines with forecasting and revenue attribution | Pipeline stages as custom columns on chats, built for chat-led sales |
| Custom fields | Extensive custom properties across objects | Custom columns on chats and tickets — dropdowns, dates, checkboxes, assignees |
| Ticketing | Service Hub ticket pipelines, channel-agnostic | Telegram-native tickets raised from a specific message, with SLAs |
| Analytics | Excellent revenue and marketing reporting; nothing on Telegram behaviour | Response times, message volume, activity heatmaps, per-chat breakdowns |
| Marketing automation | A core strength — email, ads, workflows, landing pages | Out of scope, beyond Telegram broadcast |
| AI | Breeze AI features across hubs, tier-dependent | MCP server plus REST API — AI reads and acts on real Telegram chats, included in Pro |
| Multiple messaging identities | Not modelled | Five Telegram accounts per seat, +€5/month each beyond that |
| Entry price | Service Hub Starter ~$15–20/seat/month; Professional ~$90/seat/month plus a one-time $1,500 onboarding fee | Basic €29/seat/month, Pro €39/seat/month, 3-day free trial |
| Onboarding fee | Mandatory $1,500 one-off on Professional | None |
| Self-hosting | Cloud only | Available on the Enterprise plan |
HubSpot models a contact and hopes someone logs the activity. On Telegram nobody does — the deal moves in a DM at 11pm and the CRM never hears about it. Entergram inverts that: the chat is the record, so pipeline stage, owner, lead source and next step sit on the conversation itself and update as it happens.
A Zap that copies bot messages into HubSpot notes gives you a text log with no history, no group visibility and no ability to reply. It also breaks quietly. Entergram removes the bridge entirely by connecting the account your customers already message.
In crypto, trading, agency and wholesale work, the deal happens in a shared group with three people from each side. HubSpot has no object for that. Entergram treats the group as a first-class entity you can assign, label, field, ticket and report on.
Service Hub Professional is roughly $90 per seat per month with a mandatory $1,500 onboarding fee, and Telegram still costs extra on top. Entergram is €39 per seat on Pro with five Telegram accounts, ticketing, SLAs, analytics, API and MCP included and no setup fee.
The core difference
HubSpot and Entergram are both CRMs, but they disagree about where customer data originates. HubSpot assumes it arrives through structured channels you control. Entergram assumes it arrives as messages in a chat app you do not control — and builds everything around capturing that.
HubSpot's conversations inbox covers email, live chat, Facebook Messenger, WhatsApp and forms — channels with business APIs, verified identities and a commercial relationship between the platform and the vendor. Telegram offers no equivalent business platform for CRMs. The Bot API is free and open, but it is designed for bots, and Telegram's user API is designed for clients rather than for SaaS integrations.
So the Telegram options for HubSpot are all indirect: automation platforms such as Zapier, Make, Albato or n8n moving messages between the Bot API and HubSpot's REST API, or marketplace apps like NisWire that put a Telegram panel inside the HubSpot UI. Each of these still terminates at a bot token.
The consequences are the same everywhere the Bot API is involved, and they are Telegram's rules rather than HubSpot's shortcomings: a bot cannot message a person first, cannot read anything a group said before it was added, and by default only sees commands and direct replies inside groups. A CRM fed by that bot records a partial transcript of a subset of your relationships.
In Entergram, connecting an account creates a workspace where every chat is already a row: the person or group, their handle, the full message history, who on your team owns it, and whatever custom columns you define. Nothing has to be logged, because nothing was ever outside the system.
Teams typically build a small set of columns — pipeline stage, lead source, deal size, next step, owner, follow-up date — and work the list like a pipeline. Because the columns live on the chat, opening a record means opening the conversation, and updating a stage happens where the work happens. Lead management covers the mechanics in detail.
The part that surprises people migrating from HubSpot is history. On day one you have not just new conversations but every prior one — including the deals you half-remember from eighteen months ago, searchable by keyword.
This page would be worthless if it pretended otherwise. HubSpot's marketing automation is in a different league: email sequences, landing pages, forms, ad attribution, lifecycle stages and revenue reporting that a chat-first tool has no business attempting. Its forecasting, quoting and workflow engine are mature. It is also the integration hub of most B2B stacks — if something needs to talk to your CRM, it already speaks HubSpot.
Entergram does not replace any of that. It replaces the part of HubSpot that was always going to be empty: the conversation record for a channel HubSpot cannot reach. Plenty of teams run both, with Entergram owning the Telegram relationship and pushing structured outcomes into HubSpot through the REST API or Make.com.
We wrote a longer piece on this split in Telegram CRM vs HubSpot, Salesforce and Pipedrive.
A HubSpot seat maps to a person with an email address. A Telegram sales team maps to a set of accounts: a founder's personal handle that carries the relationships, a company support handle, regional numbers for local trust, sometimes a separate account per market or vertical.
Entergram models that natively — five accounts included per seat, extra ones at €5/month, all merged into one inbox with per-account permission scoping so connecting a founder's account does not expose private chats to the whole team. Every plan includes a dedicated-IP proxy, which matters more than it sounds: several accounts logging in from one rotating datacentre IP is exactly the pattern Telegram treats as suspicious. Managing ten accounts without getting banned covers the operational rules.
HubSpot's Breeze AI works on what HubSpot holds. If Telegram never reached it, no amount of AI recovers the context.
Entergram's Telegram MCP server gives Claude, ChatGPT, Perplexity or Gemini direct read and write access to the workspace: search every conversation, summarise a group before a call, fill CRM columns from what was actually said, create a ticket, send a follow-up from your account. It is included from the Pro plan with no per-action fee — see auto-filling CRM fields with MCP for a worked example.
Cost
HubSpot's list price is only part of the number: Professional tiers carry a mandatory one-time onboarding fee, Enterprise carries a seat minimum, and Telegram is an extra line item however you connect it.
| HubSpot | Entergram | |
|---|---|---|
| Entry plan | Service Hub Starter — around $15–20/seat/month | Basic — €29/seat/month (€290/year) |
| Mid plan | Service Hub Professional — around $90/seat/month annually | Pro — €39/seat/month (€390/year) |
| One-time fees | $1,500 mandatory onboarding on Professional | None |
| Enterprise | Ten-seat minimum, quote only | Custom, includes self-hosting |
| Telegram channel | Not included — Zapier subscription, marketplace app or custom build | Included: five accounts per seat, +€5/month each beyond five |
| Telegram analytics | Not available | Included in Pro |
| AI | Breeze features, tier-dependent | MCP server and REST API included in Pro, no per-action fee |
A five-person sales team, first year
Five Service Hub Professional seats is roughly $5,400/year plus the $1,500 onboarding fee, and you still need a Telegram bridge — call it $240/year for a Zapier plan that will handle a modest message volume. Five Entergram Pro seats is €2,340/year with Telegram, ticketing, SLAs, analytics, API and MCP included.
As always the honest caveat: HubSpot is also giving you marketing automation, email sequencing and forecasting. If your team uses those, the comparison is not apples to apples. If your team's actual daily surface is Telegram, you are paying a CRM premium for a channel the CRM cannot see.
Competitor pricing reflects publicly listed rates at the time of writing and varies by region, promotion and contract. Entergram's plans are on our pricing page.
Honest recommendation
For most companies this is not either/or. The question is which system owns the customer relationship, and that depends on where the relationship is conducted.
Switching
The usual pattern is not a migration. HubSpot stays as the system of record for marketing and forecasting; Entergram becomes the working surface for Telegram and pushes structured outcomes across.
Scan the QR code from each rep's Telegram account and confirm the login. Every chat, group and channel syncs with its full history. Five accounts are included in each seat.
Create custom columns for pipeline stage, lead source, deal size and next step so a chat can be moved through the same funnel your HubSpot deals follow. Keep the vocabulary identical — it makes the eventual sync trivial.
Decide which accounts and chats each person can see. Founders usually connect their account with support scoped to customer conversations only, so private threads stay private.
Most teams push only meaningful events — new qualified chat, stage change, closed deal — rather than raw messages. Use the Entergram REST API or the Make.com integration to write those into HubSpot deals and contacts.
Once Telegram conversations are landing natively in Entergram, the Zaps forwarding bot messages into HubSpot notes have no job left. Turn them off and stop paying per task.
HubSpot keeps forecasting and revenue reporting. Entergram covers what HubSpot never could: response times, message volume, activity heatmaps and per-chat engagement across the accounts your team runs.
Connecting an account is read-and-send access to Telegram, not a data export — disconnecting leaves the underlying chats untouched. See the security page for details.
FAQ
Claims about HubSpot reflect publicly available information at the time of writing. Verify current terms with the vendor.
Connect the accounts your pipeline actually runs on — history, groups and all — in about two minutes.
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