Custom columns & tags

Custom columns and tags are what turn the chat list into a CRM. Both are edited inline from the table or from a chat’s details panel.

Custom columns

A custom column is your own field added to every chat — status, deal stage, owner, priority, budget, anything. Values are per-chat.

In a workspace, values are shared by Telegram chat ID: if two teammates have the same contact or group, they see the same column values on it. Update Stage once and the whole team sees it. See Privacy & data sharing.

The six field types

Type	Use for
Text	Short single-line values
Long text	Multi-line notes
Number	Numeric values
Date	A date (date picker)
Checkbox	Yes / no
Multiselect	One or more options from a defined, color-coded list

Create, edit & delete a column

Open the Custom Columns control in the table header, then Add column:

1. Name — must be unique, max 40 characters.
2. Type — defaults to Multiselect.
3. Options (Multiselect only) — add each option (max 20 characters, no duplicates); each gets a color, blue by default.
4. Required? — optional toggle.

• Rename with the pencil icon (saves automatically).
• Reorder by dragging the grip handle in the popover.
• Delete with the trash icon — this clears that column’s values from every chat and is recorded in the workspace activity log, so confirm first.

In a workspace, only owners and admins create, edit, or delete columns; all members can read and write the values.

Tags

Tags are colored labels you apply to chats — ideal for fluid, overlapping segments like VIP, newsletter, or trial-user.

• Create a tag with a name and color (blue by default); duplicate names are rejected.
• Apply from the Tags cell on a row, or in bulk from the selection toolbar.
• Filter by tag from the Filter button.

Use tags for loose segments and custom columns for structured attributes you’ll filter and report on.