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Use case: Real Estate

Every enquiry, viewing and requirement on the chat

Budget, area, requirement and viewing date recorded on the conversation, across every agent's Telegram account, with reminders so nothing goes cold.

In markets where property moves through Telegram, agents run their whole book from personal DMs. The agency cannot see the pipeline, and when an agent leaves, the buyer list leaves with them.

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Entergram's own measurements: product usage data and our in-app customer survey. Not independently audited.

The operating loop

How Real Estate run marketing, sales and service on Telegram

Capture
  1. Every agent's account in one inbox

    The agency sees the whole book without asking agents to forward anything or work somewhere new.

  2. Requirement fields on first contact

    Budget, area, property type and timeline captured as custom columns during the first conversation.

  3. Listing groups and channels

    Agency channels and listing groups read from the same table as buyer DMs.

  4. Import an enquiry list

    Portal or campaign exports import with their columns intact as filterable CRM fields.

  1. Get every enquiry into one place the agency can see.

  2. Match, book and follow up without leaving the chat.

  3. Keep the book with the agency.

How Entergram helps

See how Entergram works as a Telegram CRM

The challenge

Agents run their book from personal Telegram DMs. The agency has no view of live enquiries, no way to match a new listing against buyer requirements except by asking each agent, and no record at all once an agent leaves. Viewings slip because a follow-up was never set, and the same buyer gets contacted twice by two agents.

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How Entergram helps

Entergram leaves each agent on their own personal account and shares the layer above. Budget, area, type, timeline and viewing date become custom fields, so a new listing turns into a filter rather than a round of phone calls. Reminders fire into the agent's own Telegram before and after viewings. Privacy controls mean the agency can grant access without handing over the buyer list, and the CRM layer stays when the agent does not.

Capabilities

What Real Estate actually use

Lead management as the specialism · Custom columns and filters · Broadcasts from real accounts · Privacy controls · Reminders through the Reminder Bot

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  • Lead management as the specialismPipeline, custom fields and chat context on the conversation itself, which is how a buyer book stays current.
  • Custom columns and filtersText, number, date, multiselect and checkbox fields, so budget and area become a shortlist query.
  • Broadcasts from real accountsPersonalized per recipient, sent from the agent's own account, with replies landing on the CRM record.
  • Privacy controlsHide usernames, hide group member information, prevent message editing and deletion.
  • Reminders through the Reminder BotFollow-up nudges delivered to the agent's own Telegram at the time set.

Setup

How it works

Each agent connects their account · Define the requirement fields · Capture requirements on first contact · Match new listings by filter · Set reminders around viewings

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01 Each agent connects their account

Agents keep their own personal Telegram account and share it with the workspace.

02 Define the requirement fields

Budget, area, property type, timeline and viewing date as custom columns on every buyer chat.

03 Capture requirements on first contact

Fill the fields during the first conversation so the book is filterable from day one.

04 Match new listings by filter

When a property lands, filter to matching buyers and broadcast it from the agent's real account.

05 Set reminders around viewings

A nudge before and after every booking, delivered to the agent's own Telegram.

Integrations

Keep the rest of your stack in sync

Telegram stays the place the conversation happens, while the systems your team already uses stay up to date.

Learn more
  • HubSpot: each enquiry chat maps to a HubSpot contact, with budget, area and stage syncing both ways as contact properties.
  • CSV export: take the enquiry book's fields out for the agency's weekly review.
  • Entergram MCP: ask which buyers match a new listing's budget and area, and draft the message for each.

FAQ

Questions from Real Estate

Do agents have to change how they work?
No. They keep their own personal Telegram account and the same conversations. What changes is that requirements and viewing dates are recorded as fields rather than remembered.
Can the agency see every agent's chats?
Only accounts the agent has shared with the workspace. Sharing is a per-account choice, and the privacy controls can still hide usernames and member data.
What stops an agent taking the buyer list?
Workspace privacy controls can hide usernames and group member information and prevent message deletion. Fields, comments and history stay with the workspace.
Can we send a new listing to matching buyers?
Yes. Filter on budget, area and type, then broadcast a personalized message from the agent's real account. Replies land back on each buyer's CRM record.
Does the buyer see a bot?
No. Everything goes out from the agent's real personal account, which is the account the buyer already has.

Run Real Estate on real Telegram accounts

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